So often we speak to "strategy" as a high level, time based, roadmap of technology and products forecasting years into the future.
Has anyone ever built a successful business implementing such plans? Not I. I prefer to craft my strategies using the game of Battleship method. The original game rules (PDF) for those too young or too old to have played.
Here's my simplistic model:
- You have to get in the game. You must field a prototype of your product and aggressively gather feedback and market intelligence.
- Apply the product feedback and intelligence to adapt your product plans. Some shots will be misses, but the hits can blossom into entire product lines.
I have no fundamental argument against the traditional approach of mapping SAM, TAM, competitors, SWOT or even executives with "Strategic" in their title.....but please don't call the output of this method a strategy until you have waded into the market and started to map your hits and misses.